Varalakshmi Vratham 1910: Ahmadabad, Gujarat

Varalakṣmī Vratam (the vrata of boon-granting Lakṣmī) is observed on the Friday immediately before the full moon of Śrāvaṇa (Śrāvaṇa Pūrṇimā). Vara means boon, and Lakṣmī is the goddess of wealth, auspiciousness, and abundance. On this day, the goddess is worshipped specifically in her most generous form: the one who fulfils wishes and grants the eight forms of wealth (Aṣṭalakṣmī) to devoted women who observe the vrata with sincerity.

The origin of the vrata is told through the story of Cārumatī, a devoted wife in the city of Kuṇḍina. Pleased by her devotion, Goddess Lakṣmī appeared to her in a dream and instructed her to observe the Varalakṣmī Vrata, worship a sacred pot (kalaśa) as her living embodiment, and tie a golden thread around it. Cārumatī shared the instructions with the other women of her city. All who observed the vrata were blessed with prosperity, health, and happiness, and from that time, the tradition spread across South India. The story is told during the vrata pūjā as a kathā (sacred narrative).

Varalakṣmī Vratam is most widely observed in Andhra Pradesh, Telangana, Karnataka, and Tamil Nadu, and among Telugu and Kannada communities worldwide. It is primarily a women's festival: observed by married women (sumaṅgalīs) who fast, perform elaborate kalaśa pūjā, tie a sacred golden thread (called Varalakṣmī), and prepare special naivedyam (food offerings). The pūjā brings the concentrated blessings of all eight forms of Lakṣmī into the home: Dhana (wealth), Dhānya (grain), Dhairya (courage), Gaja (elephants/strength), Santāna (children), Vijaya (victory), Vidyā (knowledge), and Vara (boon-giving).